Creative Director / Copywriter
Creative director
Founder of Rocket—Science, Stockholm. Formerly executive creative director, Prime Weber Shandwick. Before that R/GA, Wieden+Kennedy and BBDO New York.
Creative leader. Eighteen years of making marketing that doesn’t feel like marketing.
The most expensive ad is the one no one notices. I’ve built my career on work that can’t be ignored, in whatever form the idea needed: a film, a product, a feature inside one, a book, an installation, or a news story people share without being paid to.
Select clients
Apple / Samsung / LEGO / Disney / HBO / Comedy Central / Verizon / AT&T / T-Mobile / Uber / Delta / Pepsi / Heineken / Stella Artois / Nokia / Philips / Husqvarna / The North Face / Timberland / Dove / General Mills / Goldman Sachs / Oprah’s Book Club / WWF
Prime Weber Shandwick
30th → 1st
FROM RANKED 30TH IN THE COUNTRY TO SWEDEN’S MOST AWARDED AGENCY. GULDÄGGET 2023.
Golden Drum Festival 2026
Jury president, Young Drummers, and speaker
170+
Awards
Selected work
2025
Better Shelter
Wireframe of Life, Venice Architecture Biennale
Creative director & copywriter
2025
Stockholm Film Festival
Films for Every Taste
Creative director & copywriter
2024
Stockholm Film Festival
Not Just Stockholm Film Festival
Creative director & copywriter
2023
Husqvarna
Rewilding Mode
Executive creative director & copywriter
2022
Husqvarna
Happy Birthday from Earth
Executive creative director & copywriter
2026
Kry
Take Care
Creative director & copywriter
Super Bowl 2019
Verizon
The Team That Wouldn’t Be Here
Digital & social creative director
2024
Better Shelter
What Makes a Home, New York
Creative director & copywriter
2024
Husqvarna & UEFA
Victory Dance
Executive creative director & copywriter
2021
Civil Rights Defenders
Dictator of Sweden
Executive creative director & copywriter
2020
Uber
Self-Driving Cars That Drive More Than Themselves
Creative director
2018
ICA
För en god morgondag
Strategist & copywriter
2017
The North Face
Seek No Shelter
Creative director & copywriter
2014
Delta
Innovation Class
Creative & copywriter
2015
Southern Comfort
The Sound of Comfort
Lead creative & copywriter
2014
Southern Comfort
The New SouthernComfort.com
Lead creative & copywriter
2012
AT&T
Brackets by Six-Year-Olds / It’s Not Complicated
Copywriter
2009
Nokia
The World’s Biggest Signpost
Copywriter
2009
Comviq
19 000 Concept Stores
Copywriter
2008
Comviq
Borrow Buddy
Copywriter
More work
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Creative director
Founder of Rocket—Science, Stockholm. Formerly executive creative director, Prime Weber Shandwick. Before that R/GA, Wieden+Kennedy and BBDO New York.
Creative leader. Eighteen years of experience in making marketing that doesn’t feel like marketing.
The most expensive ad is the one no one notices. I’ve built my career on work that can’t be ignored, in whatever form the idea needed: a film, a product, a feature inside one, a book, an installation, or a news story people share without being paid to.
Prime Weber Shandwick
30th → 1st
Sweden’s most awarded agency. Guldägget 2023.
Golden Drum Festival 2026
Jury president and speaker
170+
Awards
Selected work
Select clients
Apple / Samsung / LEGO / Disney / HBO / Comedy Central / Verizon / AT&T / T-Mobile / Uber / Delta / Pepsi / Heineken / Stella Artois / Nokia / Philips / Husqvarna / The North Face / Timberland / Dove / General Mills / Goldman Sachs / Oprah’s Book Club / WWF