Creative Director / Copywriter
Client
Stockholm Film Festival
Year
2024
Role
Creative director & copywriter
Agency
Rocket—Science
Not Just Stockholm Film Festival
Stockholm Film Festival was losing audience, and half the country has no cinema. So the festival left Stockholm.
557
Articles in 106 outlets
€7,500
Production budget, and no paid media
+381%
Organic reach
+3,500
Tickets, with revenue at an all-time high
Situation
Stockholm Film Festival was losing audience, and half the country has no cinema. In the first half of 2024 alone, Swedish cinemas sold 350,000 fewer tickets than the year before. Sweden does, however, have people who’ve built cinemas in their living rooms.
Idea
Six Nordic premieres in private home cinemas across the country, in living rooms, garages and a former laundry room, all in the official programme.
Execution
The budget was €7,500 and there was no media money, so the idea had to be the distribution. We found the home cinemas, made them official venues and let their owners front the story. The press did the rest.
Photos: Felix Swensson
“For a distributor, this is a unique opportunity to get in front of new audiences with your film.”
In the news
From the film
“The campaign changed how Stockholm International Film Festival was perceived, from a niche event for film insiders to a more open and welcoming festival.”
Credits
Director
Simon Vahlne
Cinematographer
Iga Mikler
Production
BleckOut
Stills photography
Felix Swensson
PR
Geelmuyden Kiese