Whether it's because it's useful and smart or funny, dumb and useless, I make things that people like.
I help teams create insightful communication for brands and products that makes use of data, storytelling, emotion, humor and technology.
I’m currently working as Creative Director at R/GA New York on brands such as LEGO, Verizon and ESPN.
Freelance Copywriter / Creative Director, creating and overseeing work for clients such as Samsung, T-Mobile, Verizon, Chobani, Pepsi, The North Face, Dove, Timberland, Disney, General Mills, and many more.
In 2013, I joined W+K New York as a Senior Creative, where I had the fortune to work with some incredibly smart people and create award-winning work for Southern Comfort, Heineken and Delta Airlines. Including winning Delta's first Cannes Lion since W+K won the account in 2009.
In 2011, only three years into my career, I was named the world's most awarded copywriter by the annual publication The Big Won.
In 2010, I relocated from Stockholm to New York to join BBDO and their Digital Innovation Group. My main focus was to create integrated and digital work for AT&T.
At Farfar I worked on creating global campaigns for Nokia and national work for the World Wildlife Foundation, the cell service provider Comviq and the Swedish Milk Board Arla. Notable efforts include the campaign “The World’s Biggest Signpost” for Nokia, that went on to win every top honor in the industry and was named the most awarded campaign of 2010 by the Big Won Report.
Born in Sweden, but raised on both sides of the Atlantic. I studied advertising at Berghs School of Communication, where I graduated into a job as copywriter at Farfar, the number one digital agency in the world at the time.
So far, I've won over 100 international advertising awards and been included in Veckans Affärer’s (Business Weekly) list of “People to Watch,” received the “Chicken Scholarship” (Best New Talent) by the Swedish Advertising Association and served on a several juries including Clio Awards Interactive Jury, ADDY’s, Guldägget Film and Guldägget Titanium & Integrated.
I'm always keen on collaborating on independent projects. Feel free to reach out to learn more.