Creative Director / Copywriter
Client
Southern Comfort
Year
2015
Role
Lead creative & copywriter
Agency
Wieden+Kennedy New York
The Sound of Comfort
What does a Piña Colada sound like? An Old Fashioned? A shot of SoCo with a pickleback?
Idea
We built a synth to find out. Mixing drinks became mixing sound.
From the film
The synth
Mixing a drink, mixing a sound