Films for Every Taste

How do you show the range of Stockholm Film Festival’s 170 films? With two films that share the same cast, the same location and the same wardrobe, and tell two wildly different stories.

Most Swedes assumed Stockholm Film Festival was arthouse and not for them. The problem was perception, not the programme.

Two cinema ads that start as one genre and turn into another, with nothing changing but the cinematic language. They ran in the trailer block, not the ad block, in front of the exact people the festival wanted.

A production budget of $9,667 and no media spend, so the decisions were made before the shoot: one cast, one setting, one continuous scene per film, and the turn carried by camera, sound, styling and edit. Every shot filmed is in the finished films.