Borrow Buddy

With the plan Comviq Buddy you call your friends for free. Now we let everyone do it, through a live call centre and the help of some C-list celebrities.

An interactive TV show where Swedish C-list celebrities ran a call centre, placing free calls on behalf of teenagers who didn’t have Buddy. Most were prank calls. One girl apologised to her boyfriend for throwing out his sneakers. One family, whose landline was dead, ordered a pizza.

This was 2008, when interactive campaigns were about to become the next big thing.