Creative Director / Copywriter
Client
Better Shelter
Year
2024
Role
Creative director & copywriter
Agency
Rocket—Science
What Makes a Home
Ninety thousand Better Shelter units stand in eighty countries. What Makes a Home asks what happens after the shelter goes up.
“The routines, hardships, and creature comforts that define life in these temporary shelters.”
Architectural Digest, 14 October 2024
In the news
TV4, 14 October 2024Ny fotoutställning om när ett liv på flykt blir till vardagIdea
Three photographers, five countries: Björn Wallander in Chad, Brazil and India; Ci Demi in Türkiye; Ali Haj Suleiman in Syria. Not hardship, but the small deliberate acts that turn a shelter into a home. Kobra’s kitchen in Farchana camp. Gustavo, a Venezuelan refugee in Brazil, coaching the neighbourhood’s kids.
Execution
The exhibition opened at Ideal Glass Studios in the West Village, 25–27 September 2024, during Climate Week and the UN General Assembly, with the Consulate General of Sweden in New York. Rocket—Science built how it spoke: the identity, whatmakesahome.org, the catalogue, the social films and the book that followed.
The exhibition at Ideal Glass Studios, 25–27 September 2024. Photos: Annie Forrest
Wheat-pasted on the hoardings around the West Village
9 West 8th Street, the pastes close, the poster at the opening. Photos: Annie Forrest
The box: the photographs as booklets, and a Better Shelter to build. Photos: Viktor Sjödin
The box, opened, and a booklet: Masuk and Hasna, Cachar, India
Inside a booklet, and the shelter built
Etched on the sheet
Mohammad’s television: the film club in his shelter, Farchana, Chad, and the page, from the booklet
On SVT, and on TV4 Nyhetsmorgon; between them Benjamin Dousa, Sweden’s minister for international development cooperation, with the book as the government announced its Gaza aid, March 2026. Photo: UD
Credits
Photography
Björn Wallander, Ci Demi, Ali Haj Suleiman
Exhibition photography
Annie Forrest
Box photography
Viktor Sjödin
Partner
Consulate General of Sweden in New York