The brief was to create communication platform for a product that isn’t available yet. Uber’s self driving cars. Something that could work as well as externally, as in internally and position Uber as credible player in the automated-driving sector before their cars were available to the public. The platform was launched in 2020 and saw its way on to everything from water bottles, to office walls, to the launch film above. Here we see the world as a self-driving car would see it.