Creative Director / Copywriter
ICA is Sweden’s largest chain of grocery stores. As one of the nordics most well known brands and largest retailers they needed help in articulating their wide range of sustainability work, from supporting local farming, to more sustainable packaging and materials, to creating a more diverse and inclusive work place and society.
Together with design firm Trollbäck+Co I wrote the platform that would act as the name, handle and mission for their sustainability efforts across every business unit, every segment and every market.
The platform has been widely adopted across the organization as their sustainability rallying cry, being cited by everyone from Execs in interviews and talks to signage inside small town grocery stores and is printed on the Nordics largest line of sustainable household goods.