Creative Director / Copywriter
Interactive Bracket Builder
Fans used an interactive bracket-builder to fill out their brackets. Unsure about a game? Just click “Ask a Six-Year-Old” and you’ll get that unbiased, clairvoyant advice you’d never thought of yourself.
EXPERT ADVICE
Over 300 unique videos were shot and edited to match each potential match-up. Here’s a few of them.
EXPERT PANELS AT HALFTIME
Once the tournament started, we held expert panels at halftime. These ran both on TV and online simultaneously. Here's two of them.