Creative Director / Copywriter
Eighteen years of awarded work: two continents, six agencies, every role from copywriter to executive creative director, and clients from the Fortune 50 to small NGOs.
Agency results
2023
Prime Weber Shandwick, Stockholm
Sweden’s most awarded agency at Guldägget 2023, from 30th in the country two years earlier. Campaign of the Year at the PRWeek Global Awards. PR of the Year at Spinn.
Executive creative director, 2021–2022
2025
Rocket—Science, Stockholm
In its first year, recognized at Cannes Lions, The One Show, D&AD, Epica, the SABRE Awards, Spinn, Guldägget, the European Excellence Awards and the International Content Marketing Awards.
Founder and creative director
By campaign
2025
Stockholm Film Festival, Films for Every Taste
Cannes Lions shortlist, Film. Guldägget Diplom.
Creative director & copywriter, Rocket—Science
2024
Stockholm Film Festival, Not Just Stockholm Film Festival
The One Show Silver Pencil and Merit. Cannes Lions shortlist. D&AD shortlist. Epica shortlist. Three Golds at the International Content Marketing Awards. Gold, European Excellence Awards. Gold, IN2 SABRE. Gold, Spinn. Guldägget Diplom.
Creative director & copywriter, Rocket—Science with Geelmuyden Kiese
2023
Husqvarna, Rewilding Mode
Cannes Lions Bronze, Brand Experience & Activation, and six shortlists. Golden Drum, two Grand Prix. The One Show Silver Pencil, Bronze Pencil and four Merits. Gold ANDY. New York Festivals Gold and Silver. LIA Gold and Bronze. Epica Gold and Silver. ADC Bronze Cube. Eurobest Bronze. The Drum Awards Gold and Silver. Two D&AD shortlists. Webby nominee. Guldägg, Innovation, and two Silverägg. Two Spinn Golds and a Silver. Two SABRE wins. PRWeek Global Gold.
Executive creative director, Prime Weber Shandwick
2022
Husqvarna, Happy Birthday from Earth
Cannes Lions Bronze, Audio & Radio, and four shortlists. D&AD Wood Pencil and four shortlists. Four Clio Bronzes. ADC Bronze Cube and Merit. The One Show Merit. Two LIA Bronzes. Eurobest Bronze. Webby nominee and honoree. Golden Drum Bronze. PRWeek Global Campaign of the Year, Best Campaign in Europe and two more Golds. EMEA SABRE. Two Guldägg and two Silverägg. Four Spinn Golds, including PR of the Year.
Executive creative director, Prime Weber Shandwick
2022
H&M Foundation, The Billion Dollar Collection
Cannes Lions Gold, Design; Bronze, Direct; three shortlists. Eurobest Silver. LIA Silver. Clio Bronze. WARC Awards for Effectiveness Silver. Two One Show Merits. Guldägget Diplom.
Executive creative director, Prime Weber Shandwick
2021
Civil Rights Defenders, Dictator of Sweden
Cannes Lions shortlist. Clio Bronze. Webby honoree. IN2 SABRE. Two Guldägget Silverägg and four Diplom. ANDY shortlist.
Executive creative director & copywriter, Prime Weber Shandwick
2014
Heineken, Crack the US Open
Two AICP wins, Social and Mobile. Two Cannes Lions shortlists. Two Webby nominations. Mashies, Best Use of Instagram.
Lead creative & copywriter, Wieden+Kennedy New York
2014
Delta, Innovation Class
Cannes Lions Silver and Bronze, Promo & Activation, and a Direct shortlist. Clio Gold, Direct. The One Show Bronze Pencil.
Copywriter, Wieden+Kennedy New York
2014
Southern Comfort, The New SouthernComfort.com
D&AD Wood Pencil, Branding. Cannes Lions shortlist. The One Show Merit. FWA Site of the Day. Communication Arts Pick of the Day.
Lead creative & copywriter, Wieden+Kennedy New York
2012
AT&T, Brackets by Six-Year-Olds
Two Cannes Lions shortlists. Caples Gold and Silver. Kinsale Shark Gold, Best Sponsorship, and Silver. Two One Show Bronze Pencils and three Merits. Clio shortlist. Webby nominee. BBDO’s Digital Lab Award, best digital campaign across the network.
Copywriter, BBDO New York
2009
WWF Sweden, print campaign
Guldägget Diplom. Resumé Campaign of the Month, Silver. Bonniers Nya Uppslag Bronze.
Copywriter, Farfar
2009
Nokia, The World’s Biggest Signpost
Cannes Lions Gold, five Silver, two Bronze, four shortlists. D&AD Yellow Pencil. Clio Gold and two Silver. LIA two Gold, Silver and Bronze. The One Show Silver, Bronze and two Merits. ADC Bronze Cube and Merit. Webby winner. New York Festivals Grand Prize, four Gold and a Bronze. Epica Gold and Silver. Cresta Grand Prix. Eurobest six Silver and two Bronze. ANDY Bronze. Festival of Media Gold. Gulltaggen Gold. Guldägget Silverägg and Diplom. The most awarded campaign in the world, The Big Won 2010.
Copywriter, Farfar
2008
Comviq, Borrow Buddy
Webby winner. Cristal Festival Grand Prix and Gold. LIA Bronze. Epica Bronze. Cresta winner. Clio Bronze. New York Festivals Gold and Silver. Guldägget Diplom.
Copywriter, Farfar
Rankings and scholarships
2013
Taschen, Game Changers
Nokia, The World’s Biggest Signpost, in Game Changers: The Evolution of Advertising, Taschen’s book for sixty years of Cannes Lions.
2010
The Big Won Report
The world’s most awarded copywriter of 2010.
Copywriter, Farfar
2009
Sveriges Kommunikationsbyråer
Kycklingstipendiet, the industry’s scholarship for its most promising new talent.
Copywriter, Farfar
2009
Veckans Affärer
One of Sweden’s 101 most promising professionals, all industries.
Young-creative competitions
2007 & 2011
Young Lions Sweden
Gold 2007, Film. Gold 2011, Cyber.
2010
Cannes Lions, Young Lions
Silver, representing Sweden.
2008
Eurobest, Young Creatives
Gold.
With Nina Åkestam and Emmeli Österdahl
2009–11
YoungGuns International
Silver 2011. Young Gun of the Month, March and October 2009.
With Tomas Jonsson
Student work, Berghs School of Communication, 2006–2008
2008
MagLite, LiteArt
Future Lions winner. D&AD Student Awards Yellow Pencil. New York Festivals Gold. Clio Silver. ADC Merit. Webby honoree.
With Tomas Jonsson
2007–08
Doritos, We Don’t Like Banners
The One Show College Competition Gold and two Merits. Clio Bronze. D&AD Commendation. New York Festivals Silver. ADC Merit. Webby nominee. Featured in the Gunn Report 2008 among the world’s most awarded students.
With Tomas Jonsson
2007–08
Other
The One Show Client Pitch finalist, twice, the first team from outside the US.