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Carl Jannerfeldt

Creative Director / Copywriter

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Southern Comfort is a liquor brand that does things differently. For example, as an experiment, we asked ourselves; what if we would turn mixing drinks, into mixing sounds? What would a Pina Colada sound like? What would an Old Fashioned sound like? And what would a shot of SoCo with a pickleback sound like? The only way to find out was to build a synth that did just that. Enter: The Sound of Comfort.