Creative Director / Copywriter
Our jets fill up with some of the smartest people in the world. Leaders in technology, science, the arts and more. But why should a flight just be a simple flight? Could these leaders use this time in the air to not just fly, but to share their knowledge with an up-and-coming professional in the seat next to them? We think so. From this idea Delta Innovation Class was born. It’s a mentoring program – that just so happens to take place at 35,000 feet.
The brief was to create communication platform for a product that isn’t available yet. Uber’s self driving cars. Something that could work as well as externally, as in internally and position Uber as credible player in the automated-driving sector before their cars were available to the public. The platform was launched in 2020 and saw its way on to everything from water bottles, to office walls, to the launch film above. Here we see the world as a self-driving car would see it.